Ram Heavy Duty Trucks Hit The Road
Posted on March 2nd, 2010 by Ram Zone
In celebration of the launch of the all-new, ultra-capable 2010 Ram 2500 and 3500 Heavy Duty pickups, Ram Trucks is launching the 26-state, 50-venue Sportsman’s Tour. Geared (no pun intended) directly towards the Ram HD’s strongest base, the primary objective of the Sportsman’s Tour is to reach out to potential (and current) customers on a familiar level and spread awareness about the Heavy Duty line-up.
“It’s a fact that pickup truck owners — especially Ram Heavy Duty pickup truck owners — enjoy hunting, fishing and boating,” said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. “This tour gives our dealers — who, like me, enjoy these outdoor sports — a chance to talk with fellow sportsmen and meet tens of thousands of potential local customers at one time.”
Hit the jump for the official Ram Sportsman’s Tour Appearance Calendar More