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Ram® Brand’s Commercial Truck Season

Meet Bob Hegbloom, Director of our Ram Brand and Marketing Team. He has some good news to share with Ram® brand enthusiasts who More

The New High-Output Cummins Turbo Diesel

The old saying goes “you can never have too much power”, and if you depend on your truck for towing your precious cargo, then we have some interesting news for all you heavy haulers out there. More

Ram Chassis Cab Punches the Clock

Check out the video above to watch our hardest working hauler putting in some serious overtime. For an even more backstage look at our heavy metal rockstars, including the Ram 3500, 4500, and 5500 Chassis Cabs, hit up the Ram YouTube playlist here.

A Gentleman’s Agreement: Ram Handshake Offers 60-Day Guarantee

Our handshake symbolizes pride in our product, confidence in its capability, and commitment to the customer. What does yours say about you?

Cummins Diesel Power Will Continue

Diesel fanatics rejoice! Continuing one of the most successful relationships in automotive history, Ram and Cummins have announced a multi-year contract extension to ensure that the B-series engines will continue to deliver class leading torque in the Ram HD line. The contract extension is music to the ears of Ram HD owners, as 80% tick the 6.7-liter diesel option when purchasing their heavy hauler. And with the new 2010 line of trucks, Ram has the quietest, greenest, and smoothest diesel engined trucks on the road. All that and 17,600 lbs of towing capacity? Translation: now you can buy a bigger boat.

Check out the full release over at Cummins

Motor Trend’s Secret to Expensive Testing? Save Receipts!

Somehow we’d lost this funny gem from the Ram Heavy Duty Motor Trend 2010 Truck of the Year announcement on the cutting room floor until now, but we didn’t want you to miss it: Motor Trend Senior Editor Edward Loh lets us in on some cool secrets of their testing process — notably, that they test a truck’s payload with bags of rock salt from Home Depot, they naturally pick the full load up in a Ram in the first place, and (“I probably shouldn’t tell you this,” Loh admits) they then return the thousands of pounds of bagged rock salt to Home Depot the next day! As he points out, “Logistically, how do you test payload? Do you use manure?”

Cummins Turbo Diesel: The Cleanest Meanest Engine Around

A true workhorse with best-in-class low-end torque, the Cummins 6.7L Turbo Diesel comes standard on all Ram 3500s. (In fact, it’s the only truck in its class to offer a diesel engine standard.) A truly peerless power train, the Cummins was a key reason that the Ram HD was named Motor Trend’s 2010 Truck of the Year.

But did you know it’s also one of the cleanest, quietest, most eco-friendly motors available? To put it in perspective, the Cummins Turbo Diesel met 2010 emission requirements way back in 2007 — leading the way for the innovations achieved in this year’s incarnation. Cummins used a High Pressure Common Rail fuel system and cooled exhaust gas recirculation to lower emissions. And they didn’t forget noise pollution in the process: the NVH (Noise, Vibration and Harshness) dampening features in the 2010 model have led to a 50 percent quieter engine and all-around reduction in cabin noise levels. Wouldn’t you know it: The Ram Heavy Duty is the strong, silent type.

Fred Diaz Talks of “Turning the Industry Upside Down”

The Ram display at Detroit’s North American International Auto Show doesn’t just have the best trucks and the most jaw-dropping display — it also has Ram President and CEO Fred Diaz, eager to talk about the new brand’s offerings. “From top-to-bottom, we are serious truck contenders with a serious world-class product,” Diaz says in the video. “I also want people to understand that although we will market and brand our Ram trucks as Ram trucks, they will always and forever be Dodges,” he adds. “They’ll always be VINed as a Dodge, and somewhere either on the exterior or the interior of the truck, you’ll always be able to see the Dodge logo and the Dodge name.”

Curious How They Got a 2.5-Ton Ram on the Ceiling?

Well, it’s complicated and involves a snug cradle, roller coasters, and plenty of careful maneuvering. In this video, John Tulloch of George P. Johnson, who built the innovative stand used to hold the inverted Ram, explains how exactly they placed the 5,000-pound truck on the ceiling of Detroit’s Cobo Hall. And don’t fret if you can’t make it to Detroit to see it in person — the improbably portable display could soon be coming to a show near you.

Ram Turns NAIAS Upside Down

Sure, it’s an obvious gag, but the early reaction on the first press preview day at the North American International Auto Show has been one of stunned amazement — pretty much the same reaction reviewers have had when they first sink their teeth into the Ram Heavy Duty, the 2010 Motor Trend Truck of the year. “Ram Trucks continue to break the rules with big-rig styling, improved quality, durability and capability,” Fred Diaz, Ram President and CEO, said last week. “Starting with the most award-winning light-duty pickup – our Ram 1500, our all-new ultimate towing machine and Motor Trend’s Truck of the Year, the 2010 Ram 2500/3500 Heavy Duty, our best-in-class towing Dakota and the all-new 2011 Ram 3500, 4500 and 5500 Chassis Cabs, our trucks are the best on the planet.” The press is getting a full look at the entire line today and tomorrow in Detroit — apologies for any stiff necks.