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Ram Truck Goes Angling with Ryan Said

Posted on January 19th, 2011 by Ram Zone

Next angling season’s going to be a good one for Ram Truck and fisherman Ryan Said. We’re proud to announce that Ram Truck will be the principal sponsor for Said when he competes in the 2011 More

Boost Your Fuel Economy with the iDFSO System

Posted on January 27th, 2010 by Ram Zone

In 2009, Ram set the bar high with improvements to almost all areas of its trucks and, driving forward, it continues to push the envelope for all others in its class. But there’s more to the makeover than meets the eye, particularly when it comes to better real-world fuel economy. Chrysler’s new Interactive Decel Fuel Shut-Off (iDFSO) system, introduced in 2010 on all DS powertrain combinations (3.7, 4.7, and 5.7-liter) and cab/box configurations of the Ram 1500, cuts fuel to the engine during deceleration, boosting real-world city and highway gas mileage, dependent on conditions and driving style. And to address that driving style, Ram has also added a fuel-saver indicator that turns on when the truck is being driven within the optimal range for fuel economy. Because who couldn’t do with a little positive reinforcement?

Ram 1500 Named One of the 10 Best Vehicles of 2010

Posted on January 12th, 2010 by Ram Zone

The accolades just keep rolling in in the new year — the February issue of Automobile magazine, on newsstands now, names the Ram 1500 one of the 10 best vehicles for 2010.

“When a new pickup truck has the fortitude to question established practices, it deserves to be recognized,” the editors write. “The new half ton Dodge Ram is that truck. Dodge engineers created a vehicle that works smarter, drives quieter, uses less fuel, and secures cargo storage better. The Ram sets the standard by living up to the radical idea that the cabin of a $40,000 truck should be as nice as that of a $40,000 car.” They make the 1500 sound pretty great — even better: it actually starts at an MSRP of only $21,510!

Ram Turns NAIAS Upside Down

Posted on January 11th, 2010 by Ram Zone

Sure, it’s an obvious gag, but the early reaction on the first press preview day at the North American International Auto Show has been one of stunned amazement — pretty much the same reaction reviewers have had when they first sink their teeth into the Ram Heavy Duty, the 2010 Motor Trend Truck of the year. “Ram Trucks continue to break the rules with big-rig styling, improved quality, durability and capability,” Fred Diaz, Ram President and CEO, said last week. “Starting with the most award-winning light-duty pickup – our Ram 1500, our all-new ultimate towing machine and Motor Trend’s Truck of the Year, the 2010 Ram 2500/3500 Heavy Duty, our best-in-class towing Dakota and the all-new 2011 Ram 3500, 4500 and 5500 Chassis Cabs, our trucks are the best on the planet.” The press is getting a full look at the entire line today and tomorrow in Detroit — apologies for any stiff necks.

Build a Ram without Leaving Your Computer

Posted on December 18th, 2009 by Ram Zone

Thinking about buying a Ram truck but not quite sure what package you want? Well, now you can take a spin through all of the different options with the new Build My Own function at RamTrucks.com. Whether you want a 1500, 2500/3500, or Chassis Cab, within a few clicks you can customize everything from paint color and cab and box style to engine and transmission — not to mention all the little extras — to create your own dream truck. All options are broken down by cost and tallied as you go, and at the end you can click to have dealers near you give you a quote on your vehicle. Happy building!

The Most Decorated Truck on the Planet

Posted on December 8th, 2009 by Ram Zone

As we look back on an exciting 2009 here at Ram, there’s certainly a reason for us all to celebrate: Ram hauled in a ton of awards in ’09, a tribute both to all the hard-working employees who help build the world’s greatest trucks and to the intelligent consumers who support us by buying them. But why toot our own horn? All these people have done it already:

Ward’s AutoWorld Interior of the Year: The 2009 Ram 1500 rolled over competition from Ford, Toyota, and Chevrolet. The magazine called the vehicle “comfortable and well-conceived” based on its finishing touches — like the seats’ saddle stitching, upscale instrument gauges, and chromed accents.

Ward’s 10 Best Engines of 2009: Ward also announced its 10 favorite engines of the year, and Ram’s refined and powerful 5.7L Hemi OHV V-8 made the list.

Strategic Vision Top of Its Class: In the 15-year history of Strategic Vision’s Total Quality Index of the best of the best in the auto industry, a truck has never scored as high as the Ram 1500.

AutoPacific’s Vehicle Satisfaction Award: Ram was ahead of the pack in the Large Pickup Truck category, scoring top ratings in owner contentment with operation, comfort, safety, and overall experience.

Edmunds’ Inside Line’s Best Full-Size Pickup Truck: The widely read website for auto enthusiasts compared a range of pickups head-to-head, and Ram emerged on top.

Rocky Mountain Automotive Press Association’s Truck of the Year: The Ram 1500 beat the Ford F-150 and the Nissan Titan in this annual competition, thanks to its unmatched design, handling, and technology.

MotorWeek’s Drivers’ Choice: Marking the third time an all-new Ram earned the title, the 2009 Ram 1500 was named Best Pickup for its innovative storage system, coil-spring rear suspension, and interior fit and finish.

Consumer Guide’s Best Buy for 2009: Consumer Guide tipped its hat to Ram’s quiet, comfortable cabin and innovative storage systems, calling it best in the pickup truck category.

Car.com’s Work Truck of the Year: This group of automotive experts gave the Ram 1500 top marks in its Lifestyle Awards based on power, durability, and cargo space.

International Truck of the Year: The board of renowned auto editors and journalists at International Car of the Year picked Ram for this prestigious award based on innovation, functionality, and safety, beating out the new Ford F-150 and Subaru Forester.

Truckin’ Magazine’s Truck of the Year: Singing the praises of the game-changing 2009 Ram, the editor pointed to its dramatic, new sleek design and quality materials, calling it a truly “luxurious” ride.

New England Motor Press Association’s Best-in-Class Pickup Truck: Ram took home the gold, judged best suited for handling New England’s long and raging winters.

Autobytel.com’s 2009 My Ride/Editors’ Choice Award’s Truck of the Year: The evaluation committee was most impressed by Ram’s focus on ride quality.

Automobile Journalists’ Association of Canada’s Best New Pickup: The Ram 1500 scored highest with Canada’s auto media, based on everything from handling and visibility to engine smoothness and ride comfort.

Four Wheeler’s Pickup Truck of the Year: Calling it “quite nearly the best of all worlds,” the magazine bestowed top honors on the 2010 Ram Power Wagon as it praised the truck’s ability to “simply go places, and do things, that no other fullsize truck on the planet can.”

And even though the 2010 trucks are just rolling out, the new year’s Ram 3500 has already stolen the show at the annual Truck Rodeo in San Antonio, being named Heavy Duty Pickup Truck of the Year by the Texas Auto Writers Association. Here’s to that being just the beginning!

A Ram Walk-Through of the LA Auto Show

Posted on December 6th, 2009 by Ram Zone

Your feet have to be Ram Tough to get through the massive LA Auto Show. But the effort is certainly worth it.

Divided into three display areas, the vast Los Angeles Convention Center has an energetic South Hall that’s jam-packed with interactive displays, games, and tons of auto eye candy that make it feel more like the world’s largest toy store for grown-ups.

But the highlight is actually the West Hall. Wear your walking shoes.

Along with an enormous Dodge display, the West Hall offers up sprawling acreage dedicated to Ram¹s 2010 trucks, which in their first-ever exhibit dominate the floor space without any gimmicky embellishments.

The imposing 3500 Heavy Duty Cummins Turbo Diesel lords over a living-room-size space with its imposing grill and new Crew Cab, accompanied by the Ram 2500, with innovations that only add to its already impressive strength and utility. The new 1500, meanwhile, shows off an impressively refined interior that sets new standards of comfort for powerful light-duty trucks.

For those who want to inspect every detail (or just want to see the coolest display in the entire show), one Ram 3500 Heavy Duty is hacked apart to reveal a full cutaway view, exposing its intricate innards from bumper to bumper, with key features clearly labeled and explained. This is how you show off a truck — by letting people see the powerful guts that drive it.

Click through the photo gallery below to see more from the LA Auto Show. And if you’re in the neighborhood, stop by to say hi to your new Rams — the show is open to the public until December 13.

Ram Shows Off a Little at SEMA

Posted on November 13th, 2009 by Ram Zone

Ram is made to get the job done, but that doesn’t mean it can’t shine up for a trip to Vegas. The Mopar guys went the luxury route for the Ram Bianco Image Vehicle.  Slick Arctic Ice pearl paint compliments the sporty Mopar body kit and lowering kit for a unique, upscale exterior. Don’t be fooled, this Ram is still rough and tough underneath with a 5.7 liter Hemi V-8 and growling dual exhaust.

Check out more Ram trucks from SEMA after the jump.  More