In it for the Long Haul | Ram’s Unsurpassed Towing

You want guts and glory? How about a gross combined weight rating over 30,000? The 2012 Ram HD with the Cummins High Output 6.7L Turbo Diesel has More

Ram Chassis Cab Punches the Clock

Check out the video above to watch our hardest working hauler putting in some serious overtime. For an even more backstage look at our heavy metal rockstars, including the Ram 3500, 4500, and 5500 Chassis Cabs, hit up the Ram YouTube playlist here.

Cummins 6.7’s Biggest Fan (Part 4): Exhaust System Explained

In 2010, a new set of emissions standards meant that most diesel trucks required Diesel Exhaust Fluid (DEF) additive in order to pass muster. Thanks to the clean technology in the 6.7L Cummins turbo diesel, the 2010 Ram HD is not one of those trucks. Check out the video above to watch Chief Engineer of Aftertreament Intergration explain to our buddy Tim exactly how the whiz kids at Cummins made this possible.

To follow all six legs of Tim’s trip, be sure to bookmark RamZone.com and keep an eye out for updates.

2011 Ram Chassis Cab Pricing Officially Set as Lowest in Industry

More good news for you hard working Ram Truck loyalists: not only is the Ram Chassis Cab one of the most upfitter-friendly rigs in the industry, it’s also one of the least expensive. Officially announced just yesterday, pricing for the 2011 Ram 3500, 4500, and 5500 will begin at $28,550, $37,265 and $38,975, respectively, making the Ram Chassis Cabs the most affordable in the market. What’s more, the commercial-grade 6.7L Cummins Turbo Diesel is included as standard equipment on both 4500 and 5500 models, meaning you won’t be paying extra for serious performance.

In addition to the Cummins Turbo Diesel, the Ram Chassis Cab offers a host of other standard features designed to shoulder a heavy workload with ease, including increased axle ratings and gross vehicle ratings, upfitter-friendly integrated auxiliary switches and generous interior storage capability. A standard 6-speed manual transmission is also standard equipment on all diesel models, making the 2011 Ram Chassis Cab the only vehicle in the segment that can make such a claim.

“When Chassis Cab buyers are shopping for proven reliability, they should put the Ram — and the dependability and hard-working reputation of its Cummins Turbo Diesel — at the top of their list,” said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. “Ram Chassis Cab models offer a higher level of value and durability for the customer who relies on their truck everyday to make a living. Our class 3, 4, and 5 trucks can handle everything from utility service to tow-truck applications to feed hauling.”

Check out or NTEA Work Truck Show coverage for more details on the 2011 Ram Chassis Cabs:

2010 NTEA Work Truck Show Day 1

2010 NTEA Work Truck Show Day 2

2010 NTEA Work Truck Show Video Showcases Ram’s New Features

Check Out the New Ram HD Spot

Our new Ram Heavy Duty commercial first aired earlier today during the NFL games — we hope you got a chance to see it on your big screen. If you missed it, click at left to watch it here and post a comment below. We’d love to hear what you guys think!

Watch Ram CEO Fred Diaz Talk about What this Award Means for Ram

Part 1: After the awards ceremony, Ram CEO Fred Diaz talked a bit about what the 2010 Motor Trend Truck of the Year Award means for the Ram brand, especially barely a month after becoming its own brand. “It’s incredible for the brand, and more importantly for the corporation, because it signals to the world that we are serious, and we are capable,” Diaz said. “We have the courage, the teamwork, and the passion to build a world-class truck on a world-class stage.”

Joe Vitre Calls Award’s Recognition of Ram “Second To None”

“I think having great third-party recognition like Motor Trend and winning Truck of the Year just validates all the hard work and dedication that the team has put in to making this truck the best truck that we can,” says Joe Veltri, VP Product Planning, in this quick video. “Getting that third-party recognition is second to none.”

Motor Trend Says Ram HD is “Cheaper,” “Gets Great Gas Mileage,” and “Performs Really, Really Well”

In part 3 of our interview, Motor Trend Senior Editor Edward Loh stressed what he considered two of the most important features of the 2010 Ram HD: It’s an even better value than before, and has added safety and efficiency. “We heard that the truck might even be cheaper…than the previous generation, even with the Cummins engine. That’s a very strong value statement,” Loh says. “In terms of efficiency, on the diesel we were really impressed with Ram’s approach, which differs from the competition, in that it’s a non-urea-based system. This truck preforms really really well, gets great gas mileage, and you don’t have to worry about filling up a urea tank at the end of the day.”

Loh praises Ram HD’s “Huge Improvements” in Exterior Design, Comfort, and Engineering

In part two of our interview, Motor Trend Senior Editor Edward Loh talks about the Ram HD’s “huge improvements” in looks (both exterior and interior design), comfort, and engineering. Getting into specifics, he praises the Heavy Duty’s towing capacity, its impressive sound deadening, and the powerful Cummins diesel engine: “We were very impressed with just how easy it was to tow huge loads. I’ve never towed anything approaching the 28-foot Chaparral boat we had and we took it up a steep grade about five, six miles. It was like driving any big truck — no big deal, the truck didn’t even feel it.”

Interview with Edward Loh, Part 1: The Testing Process

After the award ceremony, Motor Trend Senior Editor Edward Loh was kind enough to give us some one-on-one time to further explain the magazine’s rigorous testing process to determine who most deserves the honor of being called Motor Trend’s Truck of the Year — and to explain how the 2010 Ram Heavy Duty excelled at all of them.